What they don’t tell you if you don’t ask…

Let’s start with one of my favourite psychology quotes.

“You cannot possibly gain knowledge by asking questions, if you do not know what to ask”

I just want a website, that’s all i am interested in. People should know me either by my name or my business name online. It is an extremely simple and straightforward requirement of many users around the world who want a website.

I am willing to pay, so i just pay any one of the numerous companies who provide a website, isn’t it?

Sounds simple right? It is simple, if you know what you are paying for, however it’s simpler if you are clear what you are getting in return.

Get a free website, get online, make your digital presence and so on. All of us have seen numerous advertisements like these. Let’s find out what the words “FREE website” actually mean on the internet.

Let’s start with your website name. To put it simply, your website name is a word that people will type in Google or in a browser to to get to you. For example, if i wish to go to the BBC website, i will type bbc.com or bbc.uk in a browser. This is your website name or a domain name technically speaking.

For the above example, imagine that to get to BBC i have to type bbc.freewebsite.com. Is that a website name? Yes it is, however it’s not your website name, but of a company called freewebsite.com.

Therefore, if want to have a name of my company, my brand or maybe my first name & last name, then i would definitely want something like JamesBond.com and not iamasecretagent.jamesbond.com. This is exactly what you get when someone offers you a free website.

So you buy a website name for yourself, but what do you do with it? Just buying a website name isn’t gong to allow people to find you on the internet. So, you need to put your website name on the internet. You need a hard drive somewhere where you can store your website. This is called Hosting, which essentially means it’s a storage space on some computer on the internet that you are paying for.

If you think you have figured it out by now, read on. Who is going to make a website for you. You have a website name, you have somewhere to store it too, but what about making pages on it? This is where web designers and developers come in and you need to pay for it too.

To sum it up, there is nothing known as FREE on the internet as far as a website is concerned. If you want to have some fun and tell your friends hey i have a website, then go for it. There are hundreds of companies who will give it to you for free. However, if you are a somewhat serious business owner and are thinking of a long term gain, then you need to pay for your website name, pay for storing your website, and pay for someone to make pages for your website.

All done now, you have paid for everything after reading this post. Now your business is online with a fancy website name and you also have a few pages telling the world what you do or what you don’t. If people search for your name, they will find you. But what happens if someone searches for a product or service that you are offering on your website? Will everybody be able to reach to your website just by searching “best doctor in India”? No they wont.