This happens all the time on the websites we visit. “Do you want Chrome to remember this password”. Sure, why not. It is so convenient. “Sign in With Google”, “Sign in with Facebook” are the other convenient options. Who is going to remember all these passwords anyway.
Google remembers all the searches you do, mixes and matches it with information you have already provided when signing up with them – like your age, gender and other personal and professional details. Other details can be easily guessed by the Google’s Search software to make a complete online profile of anybody. They do not sell your personal information to anyone.
Below is a copy paste from the Google Safety Center.
“We use data to serve you relevant ads in Google products, on partner websites, and in mobile apps. While these ads help fund our services and make them free for everyone, your personal information is not for sale. And we also provide you powerful ad settings so you can better control what ads you see.”
You can even ask Google to delete your search history entirely or for particular time periods. Not many people know this. There are a lot of other ways in which information is processed and used that if misused can be a potentially harmful privacy concern. We will talk more about cookies and other ways in forthcoming posts. Stay tuned.