We search on Google because we want to find out something we don’t know. In other words, we have a problem, and we are looking for a solution. This could be finding a cheap hotel, how many movies Salman Khan has done after he turned 50, or could be anything under the Sun.

You must have noticed that Google always returns the most relevant results based on what you search. These results are sometimes ads or links to various websites offering the information you are looking for. Somehow Google knows it all.

Yes, you guessed it, it all depends upon what you type in Google. These are called keywords for techies and are just questions or phrases for most for us.

The reason why Google search is free and most popular is because it works on one and only one principle – to provide you and me with relevant information for free. Google doesn’t charge you for getting that information, however, it does charge companies who want their ads to show up in the search results. (You do get charged in a way, more on this later)

You might think, oh, that makes sense, I am selling homemade medicines so I just pay Google to show my website or ad when someone searches for “grandma’s cure for common cold”. Fortunately, it doesn’t work that way.

Google will not only match what a user entered in the search box to the page content of a website, but also how relevant, user-friendly that information is. There are about 200 criterias that the Google software uses before it decides to show your website in the search results on the first page.

If you have not heard about this trick, it’s called SEO – or Search Engine Optimisation. It’s a full time job of professionals, who take care of the keywords, design your website in a manner that Google likes and more importantly your users like it.

We will talk more about it in my forthcoming posts and as a man of quotes, here’s my punch line – if you want to bury dead bodies, do it on the second page of Google search results – no one goes there.